Exclusive product or service category : Consumer Payment Systems (credit cards,etc.) Visa International is the exclusive payment card and the official payment system for the Olympic Games. In addition to providing payment services to Organizing Committees and Olympic spectators, Visa International has developed a tradition of programmes that support Olympic athletes in many countries, as well as programmes that teach the youth of the world about the history, values and ideals of the Olympic Movement. Visa International has been a Worldwide Olympic Partner since 1986, when the company joined the TOP Programme as a charter member. Visa is the world's leading payment brand, generating more than three trillion U.S. dollars in annual card sales volume. Visa has unsurpassed acceptance in more than 150 countries, and plays a pivotal role in developing innovative payment products and technologies to benefit its 21,000 member financial institutions and their cardholders. Visa is a leader in Internet based payments and is pioneering the creation of u-commerce, or universal commerce-the ability to conduct commerce anywhere, anytime, and any way.