World celebrates one year to Rio 2016 Olympic Games on social media
Tweets using official hashtags reached 6.7 million people as fanbase of Rio 2016’s social media channels grew by 17 per cent
The official Rio 2016 one-year-to-go photo was shared all around the world (Alex Ferro/Rio 2016)
Social media users showed their excitement for the Rio 2016 Olympic Games during last week's one year to go celebrations, with 6.7 million people reached by tweets using the hashtags #Falta1Ano (Portuguese), #1YearToGo (English) and #Falta1Año (Spanish) and more than 30,000 mentions on Twitter, just on 5 August.
People from all walks of life were involved – fans, athletes, National Olympic Committees, International Sports Federations, sponsors, celebrities, the International Olympic Commite (IOC) – from all corners of the world.
#1YearToGo was a ‘trending topic’ in some of the most connected countries on the planet, such as the USA, Great Britain, Australia, the Netherlands and, of course, Brazil. The result was a rise of 17 per cent across the official Rio 2016 social media channels, which passed a total of two million fans. Only on Twitter in Spanish, for example, the rise was 15,000 per cent compared to the previous week.
Today on the @TODAYshow: Celebrate #1YearToGo on the plaza with #TeamUSA athletes! #RoadToRio pic.twitter.com/ItpSWVrpHS
— U.S. Olympic Team (@TeamUSA) August 5, 2015One year to go! #rio2016 #1YearToGo pic.twitter.com/jNMLKwZXqE
— Olympics (@Olympics) August 5, 2015
The Twitter profiles of the US Olympic Committee and IOC used the hashtag #1YearToGo (Photos: Twitter)
The multi-channel strategy was developed to achieve the following aims: create content that would enage the public, increase the number of fans on Rio 2016’s digital channels and make the most of innovative tools.
Rio 2016 is present on Facebook, LinkedIn, YouTube, Instagram, Google+ and Twitter in English, Portuguese and Spanish. Log on, get involved and warm up for the first Olympic and Paralympic Games in South America!
#1YearToGo #Rio2016 pic.twitter.com/zYmGQiCg6P
— Usain St. Leo Bolt (@usainbolt) August 5, 2015 O Rio está de coração e braços abertos esperando pelo mundo. Junte-se à gente: use a hashtag #Falta1Ano pic.twitter.com/ygGiPiZCU5
— Rio 2016 (@Rio2016) August 5, 2015
Of course, Christ the Redeemer played a lead role in the celebrations (Photos: Twitter)
Check out this selection of some of the best tweets from around the world:
