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A new world

Rio 2016 launches clothing and jewellery collection

By Rio 2016

Exclusive lines were inspired by the city's landscapes

Rio 2016 launches clothing and jewellery collection

Olympic medallist Maurreen Maggi seized the opportunity to pose with the new Rio 2016 accessory (Rio 2016/Alex Ferro)

The Olympic and Paralympic Games universe, from head to toe. A clothing collection and exclusive jewellery are the first Rio 2016 official products - fashion and clothing line. The items were inspired by the Games’ colours and shapes.

Until 2016, the Committee intends to sign contracts with 70 companies that will develop around 12 thousand different products. These products will be sold in 150 official shops and about 40 thousand outlets throughout Brazil.

In the clothing collection, an exclusive line was designed to please both children and adults. Among the items available in the catalogue, prints with the Rio 2016 colours appear on a variety of shirts, shorts, skirts and dresses.

 

Photo: Rio 2016 line for children

 

 

Photo: Rio 2016 line for children

Pairs of earrings, ring, necklace and bracelet are the accessories chosen to complete the Rio 2016 look. Inspired by the city’s contours, a jewellery line was also released this week.


 
 
Photo: Rio 2016 jewellery line