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A new world

Final phase of the selecting process for the company that will create the Rio 2016 brand will have eight participants

By Rio 2016

Technical briefing will be held this Wednesday for the finalists

Final phase of the selecting process for the company that will create the Rio 2016 brand will have eight participants

Photo: Marcelo Vallin

The final phase of the selecting process for the company responsible for creating the Rio 2016 Olympic Games will have eight participants: Brainbox Design (PR), Dupla Design (RJ), Future Brand (SP), Gad Design (SP), Magenta Design (RJ), Soter Design (RJ), Studio Lúmen (PR) and Vinte Zero Um (RJ). This Wednesday 23rd, the Rio 2016 Games Organizing Committee will hold a technical briefing for the finalists, which will have until August 4th to present their creative proposals. The chosen company name will be published in September. In the technical briefing specific guidance on the content and shape of the presentation of the creative proposals will be given. The list with the finalist companies will be published on Monday 21st, at the end of the third phase, when the individual interviews will be done. After participating in the technical briefing, the finalist companies will receive a compensation of R$ 10 thousand to develop their creative proposals of the Rio 2016 Olympic Games brand. Concept, Originality, Creativity and Applicability of the brand will be evaluated. All finalist companies that hand in its creative proposal will receive a participating certificate as an honor for the contribution to the selective process. The Judging Commission will be multi-disciplinary and made up of 15 members recognized on national and international levels. The members will be selected by the Rio 2016 Organizing Committee for their experience in creation and approval of brand programs or for their distinction in the International Olympic Movement. The winning company will receive R$ 50 thousand for the brand creation and will sign a six month contract with the Rio 2016 Committee, with the possibility of renewal, for design services. Besides international recognition, the Rio 2016 Olympic Games brand will have exposition for the next six years and will be eternized in the future Rio 2016 Games images, broadcasted to billions of spectators around the world. COMPLETE SELECTIVE PROCESS CHRONOGRAM The process for selecting the responsible company for creating the Rio 2016 brand started in April, when 139 companies registered to participate in the initial briefing. Eighty-six out of those presented the requested technical habilitation and qualifying documentation on the second phase. After the analysis from the Rio 2016 Committee team, 24 were selected for the individual interviews, when they had the opportunity of presenting and clarifying their doubts about the brand case presented on the second phase. With the closing of the interviews, the Rio 2016 Committee announced the name of the eight finalists. 4/12 – Publishing of tender 4/13 – 4/30 – Phase 1 subscriptions (Initial Briefing) 5/11 – Initial Briefing 5/25 – Envelopes with the documentations for the technical qualification to be handed in until 6pm – Phase 2 6/07 – Results of Phase 2 to be released and convocation of the selected agencies for Phase 3 (Individual Interviews) 6/14 – 6/18 – Individual Interviews at the Rio 2016 Committee offices –Phase3 6/21 – Results of Phase 3 to be released 6/23 – Technical Briefing Meeting – Phase 4 8/04 – Creative Proposals to be handed in – Phase 5 8/06 and 8/07 – Judging Commission meeting and winner choice Rio 2016 brand to be sent for IOC final approval