The warm-up for the Olympic Day in Rio 2016™ began on 14 June with the launch of the “Olympic Instant” Cultural Contest. The contest encouraged users to access to the application and send photos of their favourite sport until 22 June, competing for an exclusive pin.

During the nine days of the contest, the promotion reached more than 500 thousand people, with more than 150 photos enrolled. Fans from several Brazilian states and countries all over the world showed their passion for the theme and sent photos of sports such as Fencing, Boxing, Hockey, Artistic Gymnastics, Swimming, Football, Cycling, Beach Volleyball, Weightlifting, Shooting, Windsurfing and much more!

Check out the winners on our photo gallery. Stay tuned for rio2016.com and Rio 2016™ official page on Facebook!