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With the presence of the President of Brazil, Dilma Rousseff, the president of the International Olympic Committee (IOC), Jacques Rogge, and the president of the Rio 2016™ Organising Committee for the Olympic and Paralympic Games, Carlos Arthur Nuzman, Casa Brasil was inaugurated in London yesterday, 26 July. The space aims to promote Brazilian culture and sport, the Rio 2016™ Olympic and Paralympic Games, and prospective businesses in the Brazil.
As a green and yellow space during the London 2012 Olympic and Paralympic Games, Casa Brasil is taking up 2,200m² of a traditional centre of culture and leisure, Somerset House, a neoclassical building in the heart of London.
For almost 52 days until the closing of the 2012 Paralympic Games, Casa Brasil will host a wide programme and offer a series of presentations and closed seminars from the Rio 2016™ Organising Committee for the Olympic and Paralympic Games and its partners, as well as the three levels of government.
“I am delighted to be visiting Casa Brasil. This exhibition shows Brazil in a way that makes all Brazilians proud, it is definitely worth the visit. I am sure this experience with the London Games will be taken to Brazil for the best it can offer and for its challenges. Our days here will be very special and in 2016 it will be Brazil’s turn to bring all peoples together”, said Mrs. Rousseff.
“As Brazil will be the host of the Games after London 2012, Casa Brasil will play an even more important role in promoting our project, Brazilian culture, and the country as the ideal destination for tourism and for business opportunities”, said the president of Rio 2016™, Carlos Arthur Nuzman. “We want all visitors to London to start to feel the vibrant atmosphere of the transformed city of Rio that will be hosting the Olympic and Paralympic Games in 2016”.
Casa Brasil will take up prime space on Somerset House for exhibitions of Brazilian culture, Brazil’s contemporary art and design, Rio de Janeiro as an Olympic and Paralympic city and the Rio 2016™ Games project. Visitors to the exhibition will be invited to take a picture and provide their e-mail addresses to continue receiving updated information on the Rio de Janeiro Games.
The venue’s courtyard will stage a series of music performances and DJ presentations, as well as offer the public a chance to savour wonderful Brazilian food. Also scheduled are a film festival with 12 feature films and 20 short films that have been recently produced in Rio de Janeiro, and a paraglider flight simulation over the city.
There will be an auditorium for press conferences, where Brazilian athletes that win medals may be interviewed and workrooms for the Rio 2016™ personnel and representatives of the three levels of government. Casa Brasil will also have rooms for business and bilateral meetings.
In addition, there will be a 40m² shop where visitors will have their first opportunity to purchase Rio 2016™ products, such as T-shirts, caps, notebooks, mugs and pins, besides Time Brasil and other Brazilian items. It is a green shop with cardboard furniture, to be donated after the Games, and in conformity with accessibility standards.
All Rio 2016™ sponsors and official supporters have adhered to the Casa Brasil Commercial Plan and will be promoting several activation actions for the Casa Brasil project, The total investment amounts to R$ 23,150,000, 83 percent of which have been provided by Rio 2016™ and its sponsors, and the remaining amount is being divided evenly between the Rio de Janeiro state government and city hall. The state government will also be in charge of the music programme in the patio and the federal government will offer visitors the interactive paraglider flight over Rio de Janeiro.