Fernando Cotrim

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Rio 2016 Procurement director, Fernando Cotrim  (Photo: Rio 2016™/Marcelo Vallim)
Rio 2016 Procurement director, Fernando Cotrim (Photo: Rio 2016™/Marcelo Vallim)

The world’s greatest and most complex event, the Olympic and Paralympic Games can and should induce development for various economic sectors. Well beyond the host city, the opportunities stir the host country from North to South and turn the Games into a milestone, even in already portentous markets such as Brazil.

Responsible for the development of the Rio 2016™ Organising Committee’s supply chain that includes various tasks, from mapping demands to disposing of used materials, planning, hiring and logistics, besides making materials and services contracting operational, among other phases, Fernando Cotrim now faces the greatest challenge in his career.

The mission is ensuring that 30 million items are available for the Games, a number that includes more than a million pieces of sports equipment. From ballpoint pens to sports equipment, furniture, horse food and even ships, a variety of articles unparalleled in scale. The operation includes more than 60 thousand square metres of storage space – divided between the Barra, Deodoro and Maracanã zones – and more than a thousand outsourced professionals.

“We must develop the Brazilian suppliers market in terms of the quality of products and services for great events and aim for a new level concerning sustainable practices”, Cotrim says. “Building a temporary supply chain for the Olympic and Paralympic Games is a great challenge and it must also be solid and sustainable for Brazil. Therefore, we must have a suppliers database that is prepared to deliver excellent Games”, the Director explains.

Born in São Paulo, holding a degree in Management from USP (University of São Paulo) and a keen sportsman and spectator, Cotrim held executive positions in companies such as Braskem and Usiminas. He worked in Chile and Mexico before fulfilling the Olympic dream. He joined the Committee in 2011, responsible for structuring policies and processes as well as mapping demands and logistic services, according to the best practices found in public companies. “Having the opportunity to participate in building a project such as this and being able to influence the physical, economic and cultural changes going on in Rio and Brazil, all this is a feeling that is hard to translate into words.”

More than finding suppliers, the team focuses on market development

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Last July, the Rio 2016™ Committee signed an agreement on technical cooperation with Sebrae (Brazilian Micro and Small Enterprises Support Services) for the development and qualification of potential suppliers all over Brazil in order to meet the event’s various demands. The project, called “Sebrae on the podium”, is aimed at boosting Brazilian supply chains in a sustainable way (check out the complete article here).

“We believe the Games are an excellent opportunity to boost less developed markets in Brazil. This way, through the partnership with Sebrae, we intend to encourage entrepreneurship, which we see as an important growth lever for the country”, Cotrim says.

Also during 2013 his team will launch the Sustainable Supply Chain Programme that includes the procurement schedule, which is the advance notification of all materials and services needed, from now until 2016, to celebrate the event. Besides, the Procurement Portal will be launched. It was developed under the pillars of transparency as well as social, economic and environmental sustainability and will be the main tool of communication with the supplier market.

“During this phase of planning, we focus on communicating our needs and requirements. About 80% of the volume that needs to be bought will be negotiated in 2014 and 2015. We’ll establish products and services catalogues and we’ll do the last adjustments to our logistics planning before it becomes operational. Between 2015 and 2016, we’ll focus our efforts in managing contracts, suppliers as well as the logistic chain to ensure that everything goes according to plan”, the Procurement Director explains.

Sustainability from planning

Reinforcing commitments made during candidacy, sustainability is an integral part of the Supply Chain Programme: waste and packaging management, minimising the use of hazardous substances, conscious use of energy and water, monitoring labour practices along the chain and developing the local market, among other things. All these matters are integrated to other criteria such as price and quality when taking decisions.

“After the Games and until 2017, we’ll be on dissolution phase. The contracts finish and we start operating assets sales, donations and returns. Planning the dissolution, which means what will be done with any particular item after it is used at Games-time, is something we think about even before the purchase and this is included in the total cost of acquisition and that’s the methodology we use to take purchase-related decisions. We aim at 100% recovery, elimination and use of goods and waste”, Cotrim adds.

Besides lowering the environmental impact and reducing waste volume as much as possible after the Games, the initiative is also aimed at informing the producers on how to find more sustainable alternatives for their products.

“Companies are invited to participate in training sessions and workshops on various topics required for the competition processes. Many companies still believe sustainable products to be more expensive when actually the price of a product or service may be higher but reducing costs and wasting in the value chain through the use of sustainable practices may represent a lower total cost of purchase”, the Director concluded.


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